Ford is positioning itself to be the largest automaker in the U.S.A. by sales volume. A Merill Lynch study shows that Ford could gain an 18% share of the U.S. auto market. Ford has long had the best selling vehicle in America, the F-150, but for many years its domestic market share has been shrinking. Now Ford is picking up tons of lost market share from GM and Chrysler, both of witch took big hits with their rumored and eventual bankruptcy fillings.
I hope this forecast becomes true and Ford leverages their market share gain in America to a global sales lead. All of that, of course, is wishful thinking. Ford will be the first company I invest money into. I realize that it is not the safest investment; Ford has a massive pile of debt and faces renewed competition from a less bloated and more nimble GM to list a few challenges. But I do love Ford and will be buying some shares to say that I'm an owner.
Ford Gains Market Share.
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